Visual identity is only one part of identity change, and is the final step on a
long exciting journey. We begin by immersing ourselves in your culture and your
markets (national and export) to understand your hopes, your challenges, and your
innermost secrets!
We then work with you to create a beautifully crafted positioning. This is the fabric
of all your future activities.
We journeyed into the heart of Transylvania to find our inspiration for the identity for Romania’s largest food company. After hour upon hour of forests, springs and meadows, we created a positioning which perfectly captures the spirit of Transylvania, and a visual identity which needs no explanation.